Documentation updates

March 2020 Week 4

In-App Messages

If you have a mobile application for your users, In-app Messages are a way of displaying banners to them within the app.

Automatic Winner Distribution

The automatic-winner distribution will test your A/B test variants on a small sample of customers. Then, without you having to lift a finger, it chooses the best performing variant and sends it automatically to all the remaining customers.

Webhooks Batching

Usually, each webhook creates an individual request. Batching changes this, merging multiple webhooks into one request. Benefits of batching include faster processing which is necessary for high volume campaigns, e.g. email integration.

Custom Tracking Domain (CTD)

Custom tracking domain (CTD) is a countermeasure against various tracking protection mechanisms introduced by browsers. Since browsers are becoming more privacy-conscious, Exponea and its use of “cookie” has to adapt as well.

March 2020 Week 3

External ID

In Exponea we often work with external customer identifications, like email or cookies. You can read detailed documentation on use case implementation when creating and manipulating customers´ external IDs.

February 2020 Week 2

Exponea Single Sign-On

When logging in, Single Sign-On removes the need to type in passwords as your identity will be provided and checked to provide access only to authorized users.

February 2020 Week 1

Email Click Heatmap

The only way you can effectively improve your email marketing is to understand how your customers interact with your emails. Email Click Heatmap provides a fast and visual way to understand where your customers click in your emails.

January 2020 Week 4

Segment Integration

Segment is a Customer Data Infrastructure service provider that enables you to collect customer data across different sources. You can read detailed documentation on how to integrate it with Exponea on the Segment's webpage.

January 2020 Week 3

Adform Integration

Adform will allow you to retarget your customers through scenarios with 100% accuracy. It achieves this by directly using cookies.

Audit When Email_invalid

Do not panic if your customer fails to be targeted by your email campaign. The new event "invalid_contact" now displays its specific causes.

January 2020 Week 2

Data Export

To make the most out of your customers’ data, you will now be able to export and use it in other systems, e.g. campaign management platforms. As opposed to exporting all raw data to BigQuery, this feature also allows you to export enriched data in the form of aggregates, expressions, and many others.

WhatsApp Integration

You will now be able to send messages to your WhatsApp users and receive their answers directly in Exponea. In addition, if your customer responds you can also approach them with a free SMS for 24 hours since the response.

December 2019 Week 3

XML Import

Importing customer data that you’ve already tracked on other platforms just got easier as we now support XML format also for imports. This change is especially important for importing other platforms’ product catalogs as these are most often stored as XML.

Amazon S3 Integration

Using Amazon S3 file storage? It is now fully integrated with Exponea!

December 2019 Week 2

Usage Dashboard

Read on the new Exponea Usage Dashboard that provides an overview of the Client’s campaign usage.

Security docs

Read our new security docs explaining how we keep your Exponea project safe:

Custom Mail Provider Integration

Find out how to integrate your own mail provider with Exponea.

December 2019 Week 1

Net Promoter Score survey

Read on how to find out your customers' satisfaction with your products and services.

November 2019 Week 4

Cloning Jinja templates

Learn about a new feature that allows you to easily use your campaigns in multiple projects by cloning them.

November 2019 Week 3

Intelligent Tracking Prevention countermeasure

Find out about how to work around intelligent tracking prevention by setting up custom tracking domains.

GDPR: Individual rights and Consent page

You can now read the finished versions of the articles on what requests your customers have a right to make and about how to create a consent page where they can adjust their consent settings.

November 2019 Week 2


Read about how are the cookies tracked for your customers.

Recommendation dashboard

Understand the workings of the new recommendation dashboard that provides valuable insights into the success of your recommendation engines.

November 2019 Week 1

Customer properties synchronization

Find out about how to make sure that all of your data are being consistently stored across multiple tracking systems.

Email list hygiene filter

Read on how to filter your customers on a project level so that you prevent damage to your domain reputation caused by sending to inactive users.


Read about the updated version of Experiments.

October 2019 Week 5

Facebook Lead Ads

Learn how to integrate Facebook Lead Ads with Exponea. Lead ads serve as the best way to run lead generation campaigns on Facebook and Instagram.

Shopify integration

Learn how to integrate your Shopify account with Exponea to make use of all the collected data.

October 2019 Week 4

Email dashboard

Understand the workings of the new email dashboard that provides valuable insights into the success of your email campaigns.

Universal link support

Find out about how to improve the user experience while using Expona e-mail links to open your native application.

October 2019 Week 3


Find out how soft IDs tracked from multiple different devices can merge into a single customer.

October 2019 Week 2

GDPR: Right to erasure

Read about what to do if your customers ask you to delete their personal data.

GDPR: Right of access

Find out how to comply with a customer's request to access their personal data.

Optimal email time

Discover the optimal email time feature which maximizes the chances that your customers open and click on the links in your emails.

SMS campaigns

An article explaining one of the available campaign channels in Exponea.

October 2019 Week 1

Recommendations business guide

We have completed a guide for our recommendations engines to empower you in making the most of our AI-driven approach to marketing.

GDPR: Data minimization

Find out what should be retention periods and how to set expiration dates for your data.

GDPR: Managing PII

Learn what should be understood as personally identifiable information and how to minimize access rights to this data.

GDPR use cases

Improve your understanding of how should GDPR principles be applied in practice on three use cases in Exponea.

Email integration process

This article gives you an overview of the email integration process together with the explanation of the main terms and concepts.

September 2019 Week 4

Purchase to session start funnel

Create an overview of what do customers do on your website after their first purchase and hence find out whether you should make adjustments to your conversion strategy.

Cohort analysis

This use case allows you to find out how is your ability to convert first-buyers into regular customers.

September 2019 Week 3

Campaign calendar

An article concerning a new (beta) feature in Exponea, which enables you to plan and manage your campaigns even more effectively than before.

Non-flickering experiments

An article about a relatively new solution of non-flickering experiments in Exponea, essentially improving the speed of Experiments.

September 2019 Week 2

Product Discovery

A new article lists multiple business use cases on how to effectively allow your customers to find new products through your recommendations.

Purchase frequency segmentation

An article about a purchase frequency segmentation and its implementation in Exponea. This analysis provides an overview that will allow you to better understand your customers' habits by breaking down your customer base by the number of orders they made during a specific time period.

September 2019 Week 1

Low voucher stock notification

A guide that walks you through the setup of low voucher stock notification, which will automatically let you know that the number of vouchers in your campaigns is running low by sending automated emails.

Automated email follow-ups

An article elaborating on various possibilities concerning the automatization of follow-up emails together with guides on how to implement them in Exponea.

Time between purchases report

A guide on how to create this report, which helps you analyze the frequency of purchases made by customers. That is helpful also for designing future campaigns.

Jinja blocks

A guide explaining the powerful Jinja blocks that enable you to include logic, control flow, and much more in your Jinja templates.

Jinja: Functions on data types

A guide that walks you through all of the functions available in our implementation of Jinja that empower you to easily manipulate the content of your variables.

Useful Jinja Macros

A guide that explains the most commonly used macros to help you save time while implementing commonly used templates.

Updated 11 days ago

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