This feature is currently available in Beta version

This guide will help you to create Adform remarketing audiences by integrating Exponea with Adform.

Why use this integration?

This integration allows you to create Adform audiences based on Exponea data, enabling consistent communication across all channels (email, SMS, and Adform) and more precise targeting (e.g. based on CLV data).

You need to have an Adform Data Management Platform (DMP) or Demand Side Platform (DSP) account to use this integration.

How it works

  1. Contact Adform support to enable the Exponea integration and get a DMP account ID.
  2. Create a new Adform integration in Exponea.
  3. Insert an Adform matching pixel via Exponea Tag Manager.
  4. Test and verify

Step 1: Contact Adform

Send a request to Adform support asking to enable the Exponea integration on their side.

You can send your request to [email protected].

If you have a DMP account, ask them to enable the Exponea import integration on your DMP account.

If you have a DSP account, tell them you would like to start activating data from Exponea, and to create a DSP audience connector for Exponea data. In this case, you will need to include your Adform account manager as a CC to your request.

Step 2: Create a new Adform integration in Exponea.

a. In Exponea, go to Data & Assets > Integrations

b. Click on Add new integration

c. Choose Adform

d. Click on Add

e. Fill out your DMP account ID

f. Click on Save integration

g. You can now create a new audience from scatch using the Create new audience link or you can add an existing Adform audience based on its ID in the Adform system using Add audience

Step 3: Insert the Adform matching pixel to your website via Exponea Tag Manager, using the provided code snippet:

a. In Exponea, go to Data & Assets > Tag manager

b. Click on the + Create new button at the top-right of your screen, then select New Custom Javascript tag

c. Copy and paste the code sample below.

var uri = "{{ project['id'] }}&cookie={{ customer_ids.cookie if customer_ids.cookie is string else customer_ids.cookie | last }}&adform_uuid=__ADFUID__";
uri = encodeURIComponent(uri);
document.body.insertAdjacentHTML('afterbegin', '<img src="' + uri + '"/>');

The provided code snippet is only valid for shared instances. If you have a private instance, you will need to update the API endpoint URI to match your specific instance.

Step 4: Use Adform retargeting nodes in Exponea scenarios

a. Create business logic for assigning customers to various Adform audiences using the Exponea scenario editor

b. To assign a customer to a specific Adform audience, select the Retargeting node, double-click it and select Adform retargeting

c. When prompted for an Adform integration, select the one that you’ve created in Step 2

d. Add a new audience

See the table below for explanations for each field.

See the table below for explanations for each field.


Audience name

New audience name

Audience ID

ID of the audience segment used in the Adform platform - must be unique

Membership duration

Number of days customer are staying in this segment until they are expired, can be 1 to 120 days

Step 5: Test integration.

If you have an Adform DMP account, navigate to Audiences and find the relevant segment. The column UIDs S2S will show you how many UIDs were sent to that segment via Exponea.

If you have an Adform DSP account, first navigate to Audience Marketplace -> Data Providers. Find your DSP audience connector name.

Check the UIDs Total column in the Audiences section. This will show how many UIDs were sent from the Exponea integration.

If the audiences are populating, your Adform integration is now complete.

Updated 14 days ago


This feature is currently available in Beta version

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