The Exponea platform contains several useful tools collectively called analyses. The main purpose of these tools is to allow you to effectively manage your data. Not only do they allow you to gather new insights into the behaviour of your customers, but they also help in presenting your findings by transforming raw data into comprehensible data structures.
The analytics can be found by clicking on the Analyses section located on the menu in the Exponea web application.
What does the tool do?
When can it be useful?
Displays key metrics and trends.
Present your most important data in one place.
Plots occurrence of a given event on a timeline.
Visualise the frequency of events.
Plots the number of customers successfully reaching an event from a sequence of events.
Observe the step by step journey of a customer towards a specific outcome.
Summarise your data on a grid table by a custom metric.
Visualise important relations in your data.
Display a table view of timeline of occurrence of an event happening after an anchor event had already happened.
Provide insight into how often do customers return to interact with your business.
Displays a chart graph of specified subgroups of customers.
Group customers on the basis of their attributes and behaviour.
Displays a map of the possible journeys that a customer can take.
Describe how customers navigate your website.
Displays a map of locations where a given event has occurred.
Provides insight into the geographical distribution of your customer base.
Evaluates customer's behaviour using artificial intelligence.
Predict the behaviour of your customers.
To find out more about specific analytical tools, please visit their dedicated page in the subsections.
Updated about a year ago