Having your data organized is essential for making effective use of Exponea. Data & Assets tools enable you to view, manage, and customize tracking of your customer data. Be it by allowing you to browse the data through a single customer view, storing your items and campaign data through catalogs, or creating custom metrics and properties to be tracked by Exponea.
You can find the data and assets tools by clicking on the Data & Assets section located in the menu on the left.
What does the tool do?
When can it be useful?
Displays the database of your customers and allows you to view the data of a single customer.
Search for a particular user, or gain insights into particular pieces of raw data.
Stores your data in a table with a key value of
Create a database of your items, articles or specific campaign data in Exponea.
Loads a pool of vouchers into Exponea. It does not substitute a voucher system, however.
Insert your vouchers into any campaign, and track their usage.
Create and manage your Email, Web layer and Html block templates.
Automation marketing use cases.
5. Tag Manager
Specifying custom tracking or retargeting audience in Google Ads.
6. Data Manager
Manage customer and event properties.
Setting up event expiration, creating aggregates, event segmentations or expressions.
Extract a measure value from your data.
Create a metric for your dashboards or reports.
Imports your data into Exponea.
Adding new customers, catalogs, vouchers or events.
Creates a new attributes for events or customers from the existing date.
Track important properties of your customers such as the customer life time value.
Create a derivative attributes from existing data.
Calculate time from last purchase.
Displays a chart graph of custom groups of events.
Analyse the properties of events. For instance, the devices of
12. System events
Default tracking of events already included in Exponea.
Allows you to do standard tracking without the need to create custom events.
Updated 2 years ago