[OUTDATED] Email Preheaders

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You can now set email pre-headers using the application interface. Click here to learn how.

How to create email preheaders

A preheader is a text that is displayed next to the subject in email clients. Having a relevant preheader can increase the open rate and engagement with your email. Follow these steps to set it up in Bloomreach Engagement. This preheader should work with all major email clients.

1. Create a new HTML block and copy-paste the code below.

2. Go to your email campaign HTML editor and insert the block you just created using the blue "+" button in the bottom right corner. Insert it just after the <body> element.

3. When inserting the block, you will be prompted to enter the value for the parameter "Text of Preheader". Paste your text here.

4. Done! Don't forget to test your campaign with various email clients before launching it.

<!--[if !mso 9]><!--><span class="preheader" style="color: transparent; display: none; height: 0; max-height: 0; max-width: 0; opacity: 0; overflow: hidden; mso-hide: all; visibility: hidden; width: 0;">[[ TextOfPreheader ]]</span>
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