Recommendations Business Guide

This guide will help you to understand:

  • What use-cases we support with Recommendations module
  • Tips and hints on how to set up recommendations with pre-built templates in Bloomreach Engagement
  • Advantages and limitations of all solutions

Overview of recommendations use-case

Objective

Use-case (links)

E-Commerce Goal

Ideal Models / Templates

Product Discovery

New Products on Stock

Activation,
Repeated Purchases

New items

Alternative Products (based on items)

Activation,
Repeated Purchases

Textual similarity

Alternative Products (based on customers)

Activation,
Repeated Purchases

Product Detail

Most Popular Products

Activation,
Repeated Purchases

Popular right now

Browse Abandonment

Repeated Purchases

Customer recent interactions or Personalised recommendations for you

Top Products from Category

Activation,
Repeated Purchases

Metric based category

Personalised Experience

Personalised Product Recommendations

Repeated Purchases

Personalised recommendations for you and Customer recent interactions

Retention Campaign

Repeated Purchases

Personalised recommendations for you

Top Products from Favourite Categories

Activation,
Repeated Purchases

Metric based category

Personalized Products from Category

Repeated Purchases

Personalized category page

Up-sell and cross-sell

More Expensive Alternatives

Higher Order Value

Textual similarity

Complementary Products

Higher Order Value

Customers who bought this item also bought

Complementary Products after Order

Higher Order Value

Customers who bought this item also bought

For reference on the individual models mean see Product Recommendation Templates