Recommendations Business Guide

This guide will help you to understand:

  • What use-cases we support with Recommendations module
  • Tips and hints on how to set up recommendations with pre-built templates in Exponea
  • Advantages and limitations of all solutions

Overview of recommendations use-case

Objective
Use-case (links)
E-Commerce Goal
Ideal Models / Templates

Product Discovery

Activation,
Repeated Purchases

New items

Activation,
Repeated Purchases

Similar items or Textual similarity

Activation,
Repeated Purchases

Product Detail

Activation,
Repeated Purchases

Popular right now

Repeated Purchases

Customer recent interactions or Personalised recommendations for you

Activation,
Repeated Purchases

Metric based category

Personalised Experience

Repeated Purchases

Personalised recommendations for you and Customer recent interactions

Repeated Purchases

Personalised recommendations for you

Activation,
Repeated Purchases

Metric based category

Repeated Purchases

Personalized category page

Up-sell and cross-sell

Higher Order Value

Similar items or Textual similarity

Higher Order Value

Customers who bought this item also bought

Higher Order Value

Customers who bought this item also bought

Textual similarity model

The textual similarity model is currently available only as on-demand service since the template development is still in progress.

For reference on the individual models mean see Product Recommendation Templates

Recommendations Business Guide


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