Under GDPR your customers have the right to request their PII to be erased. In Exponea, you have two options on how to comply with this request: either you anonymize the customer or you delete them completely. If a customer requests the erasure of their data, anonymization is usually sufficient. However, if you choose it you must be completely sure that all the PII are flagged as such. Otherwise, you risk being in breach of the GDPR.
When you anonymize a customer it means that all of their customer attributes marked as PII will be deleted and new randomly-generated IDs will replace the old ones. This may be useful for analytical purposes that are not connected to the individual. You can anonymize a customer either through their customer profile or through a data API.
If you want to anonymize a customer directly in Exponea, go to
Data & Assets >
Customers and by using the customer filter find the relevant customer. Then enter their profile and in the
... click on
Anonymize customer and approve the choice.
When you delete a customer it removes all of their attributes and event data. Be aware that this will impact your overall analytics. For example, if you delete a new customer who made a purchase on Monday your overall revenue for that day will drop. Therefore, first, consider anonymization. In Exponea, you can delete a customer in the same way as you can anonymize them through their customer profile.