System events are a group of events available to all Exponea customers by default without the need for a specifically-tailored integration. As opposed to custom events, automatic events should be the same for all Exponea users. In this article, we will list and explain the attributes of these events.
first_session, session_start, session_end
session_start happens when the customer visits your websitefirst_session is derived from the session_start event. It happens when the customer visits your website for the very first timesession_ping is an auxiliary event that will help you track other events. It is generated on every page_visit and then every 2 minutes while the page is still open in the browser.session_end is generated 20 minutes after the last session_ping with a timestamp of the last session_ping + 30 seconds.
The duration of the session will be the difference between the timestamps of session_start and session_end in seconds. The timestamp of the session_end will have a timestamp within 2 minutes after the customer closed the last page (the 20-minute timeout is ignored for the purpose of calculating the session duration).
In other words, the timeout ensures that if someone closes the page but returns within 20 minutes, this will still be counted as a single session. However, if they don't return, those 20 minutes will not be counted into the session duration.
city
Name of the city from which the user is visiting your website.
Little Rock
state
Name of the state/region from which the user is visiting your website.
Arkansas
country
Name of the country from which the user is visiting your website.
United States
latitude
Latitude from which the user is visiting your website.
80.5293
longitude
Longitude from which the user is visiting your website.
40.5293
source
Name of the platform from which the user visited your website. It has value only if the referrer is among the pre-prepared list of source platforms.
utm_source
UTM code of the platform from which the user visited your website. More about UTMs
facebook_ads
ip
IP address of the user who visited your website.
129.233.109.145
device
Mobile device from which the user visited your website. If the visit was not through a mobile device then it is marked as "other".
Iphone
os
Operating system of the device through which the user visited your website.
Android
browser
Browser through which the user visited your website.
Chrome
location
URL of the page where the user's session started.
path
Last part of the URL where the user's session started.
chaz-kangeroo-hoodie.html
duration (only for session_end)
The amount of time the user spent on the website during this session measured in seconds .
2415.980319
gclid
Google Click Identifier is a code added by Google to the website's url when the customer visits your site through a Google Ad campaign.
EAwaSSdkbEAQ112
Customer's location inaccuracies
As all the attributes that localize the customers are based on their IP, they depend on the quality of the IP infrastructure. The country and city attributes are generally very reliable, however, the latitude and longitude are often not (as they are a more precise measure of the customer's location).
session_start custom attributes
session_start is often complemented with these manually-added custom attributes.
page_load_ms
Number of milliseconds it took to load the page.
632
screen_height
Height of the screen the customer used to visit your webpage.
900
screen_width
Width of the screen the customer used to visit your webpage.
1440
screen_resolution
Resolution of the screen the customer used to visit your webpage.
1440x900
version
Version of a browser the customer used to visit your webpage.
Chrome 75
device
Mobile device from which the user visited the page. If the visit was not through a mobile device then it is marked as "other".
Iphone
os
Operating system of the device through which the user visited the page.
Android
browser
Browser through which the user visited the page.
Chrome
Issues with the tracking
If you are using our CDN page outside of your own domain for giving out surveys/getting consent, no page_visit or session_start events will be generated.
campaign
campaign happens when the customer is shown a campaign you had created. More on campaigns
campaign_name
Name you gave to the campaign.
September newsletter
campaign_id
Automatically-generated ID of the campaign.
5c584sa5729971a4f992sj9
action_type
Campaign's method of approaching the user.
email/split/webhook
action_name
Name you gave to the specific action within the campaign scenario. In case of emailing through Email campaigns and not scenarios, action_name is the same as campaign_name.
Shoes email
action_id
Automatically-generated ID of the action.
12
campaign_policy
Name of the policy used in the campaign shown to the particular user. More on policy
default
subject
Custom-given subject of the e-mail sent in the campaign.
Autumn Collection
language
Language used in the campaign shown to the particular user.
sk
recipient
The user's email address where the campaign email was delivered.
user@gmail.com
ip
IP address of the user targeted by the campaign.
129.233.109.145
user-agent
Name of the email client from which the campaign link was clicked from.
Mozilla
variant
Name of the A/B split variant loaded on the webpage.
Variant A, control group
new_choice
Information on whether the user saw this variant for the first time.
true/false
enqueued
Exponea enqueued the email to the email provider
sent
The message was submitted to the network for delivery.
delivered
Email provider confirmed delivery
enqueue_failed
Exponea could not enqueue the email
failed
Communication error between Exponea and the email provider
opened
The email was opened = pixel in the email was loaded.
Note that some services block these pixels, which may result in customers who only have the clicked event tracked, without opened
clicked
The customer clicked on a link inside the email. This also includes clicking on the unsubscribe link.
dropped
Email provider did not temporarily deliver the email
complained
Email provider notified Exponea that the customer marked the email as "Spam"
soft_bounced
Email provider notified Exponea that the email was soft bounced and will try again later, maybe because of full inbox (Mandrill)
bounced
Email provider notified Exponea that the email was bounced with a permanent error
rejected
Email provider notified Exponea that email was rejected for delivery, might be because of too many bounces, unsubscribed or blacklisted (Mandrill)
Tracking clicked event
Links to your webpage sent out in a campaign firstly lead to our CDN domain so that the clicked event is tracked. After that, the customer is immediately redirected from the CDN domain to your webpage.
Issues with the opened event
Opened event tracked for Gmail does not guarantee that the recipient had indeed opened your email. Gmail's servers sometimes download external images from emails into their cache in advance. As we use these images to track whether the customers opened the email, we get a fake open event every time Gmail's servers do this. Moreover, email providers sometimes block the loading of the images we use for the tracking of the opened event so even if your email seems to be just delivered it might, in fact, be opened.
Bounced emails and unsubscribing customers
When an email is bounced, Exponea behaves accordingly.
1) If consent management is enabled, the email_invalid property is set to true
2) If it is not yet enabled, the unsubscribed property is set to true
When email_invalid or unsubscribed is set to true, Exponea won't send emails to those customers, even if they satisfy all other conditions, hence using these attributes manually in conditions is not necessary. This serves to prevent undeliverable emails from being sent, protecting the sender's reputation and spam score.
Learn more about how unsubscribing works in the campaign groups article.
Technical reference
Bounced and dropped statuses
Statuses of the campaign event are based on the SMTP error codes received. SMTP error codes starting with 4xx are marked as dropped, while error codes 5xx stand for bounced. However, some providers send 5xx marked as dropped. In these cases, Exponea treats them as bounced emails.
survey
survey happens when the customer is shown a survey question you had created. More on surveys
question
Question given in the survey.
How likely are you to recommend Exponea to your friends?
answer
Answer given by the user in the survey. (has value only if the customer answers the question)
Very likely.
device
Mobile device from which the user filled the survey. If was not done through a mobile device then it is marked as "other".
Iphone
path
Last part of the URL of the survey page.
survey.html
interaction
Information on whether the user filled and sent the survey.
true
os
Operating system of the device through which the user filled the survey.
Windows
browser
Browser through which the user filled the survey.
Chrome
source_internal_ids
Two IDs that merged together.
5c584sa5729971a4f992sj9, 5c584sa5729971a4f992sj9
destination_internal_id
The ID resulting from the merger (the older one from the two original ones).
5c584sa5729971a4f992sj9
original_external_ids
Two IDs for external platforms that merged together.
{"cookie":[google_analytics
["user@gmail.com"],}{id:2};
{"cookie[google_analytics
["user@gmail.com"],}{id:3}
final_external_ids
The ID for external platforms resulting from the merger (the older one from the two original ones).
{"cookie":[google_analytics
["user@gmail.com"]{id:2},}
ab test
ab test happens when the customer sees one of the variants of a page/banner/recommendation you had created in an A/B split. More on A/B testing
variant
Name of the A/B split variant loaded on the webpage.
Variant A/control group
variant_id
Automatically-generated ID of the variant.
c584sa5729971a4f992sj9
location
URL of the particular variant of the user sees.
device
Mobile device from which the user sees the particular variant. If the visit was not through a mobile device then it is marked as "other".
Iphone
os
Operating system of the device through which the user sees the particular variant.
Windows
browser
Browser through which the the user sees the particular variant.
Chrome
experiment
experiment happens when an experiment is shown to the customer. More on experiments
experiment_name
Custom-given name of the experiment.
Experiment 1
experiment_id
Automatically-generated ID of the experiment.
584sa5729971a4f992sj9
variant_name
Name of the A/B split variant used in the experiment loaded on the webpage.
Variant A
variant_id
Automatically-generated ID of the variant used in the experiment loaded on the webpage.
c584sa5729971a4f992sj9
action
Nature of the engagement the user had with the experiment. "Show" is a default standard for indicating that the experiment has loaded on the page.
show/close/submit/click
location
URL of the page with the experiment.
path
Last part of the URL of the page with the experiment.
chaz-kangeroo-hoodie-experiment-1.html
device
Mobile device from which the user sees the page with the experiment. If the visit was not through a mobile device then it is marked as "other".
Iphone
os
Operating system of the device through which the user sees the page with the experiment.
Windows
browser
Browser through which the the user sees the page with the experiment.
Chrome
anonymization
anonymization happens when you remove the customer's identification but still keep their data for analytics purposes. You can read more about anonymization in Data management.
source
Software through which the user's information was anonymized.
events_ext_api
access_group_id
Level of access rights of the person who anonymized the user's information.
Group_B