session_start

This event is tracked when the customer visits your website.

session_end

This event is generated 20 minutes after the customer leaves your website or closes the browser tab. Its timestamp is that of the last session ping from the Javascript SDK + 30 seconds.

first_session

This event is derived from the session_start event. It is tracked when the customer visits your website for the very first time.

city

Name of the city from which the user is visiting your website.

Little Rock

state

Name of the state/region from which the user is visiting your website.

Arkansas

country

Name of the country from which the user is visiting your website.

United States

latitude

Latitude from which the user is visiting your website.

80.5293

longitude

Longitude from which the user is visiting your website.

40.5293

source

Name of the platform from which the user visited your website. It is determined based on session_ping event URL by comparison with the list of knows referrers. This is done via async-api-worker by a referrer-parser.

Facebook

referrer

Url of the platform from which the user visited your website.

https://facebook.com

campaign_id

Automatically-generated ID of the campaign that brought the customer on your website. More about UTM parameters

utm_campaign

UTM code of the campaign that brought the customer on your website. By default, this will be equal to the name of the email node / web push node within the scenario.
More about UTM parameters

autumn_campaign

utm_source

UTM code of the platform from which the user visited your website. More about UTM parameters

facebook_ads

utm_medium

UTM code of the campaign method used to bring the customer on your website. More about UTM parameters

email / push_notification

utm_content

UTM code of the content that brought the customer on your website. More about UTM parameters

banner / logolink / product-feed

utm_term

UTM code based on terms defining the product. Present if the campaign redirected the customer on a particular product page. More about UTM parameters

subject-STREETWEAR-category-Clothing-T-shirts-Everyday-With + sleeve-brand-Nike + men

gclid

Google Click Identifier is a code added by Google to the website's url when the customer visits your site through a Google Ad campaign.

EAwaSSdkbEAQ112

ip

IP address of the user who visited your website.

129.233.109.145

device

Mobile device from which the user visited your website. If the visit was not through a mobile device then it is marked as "other".

Iphone

os

Operating system of the device through which the user visited your website.

Android

browser

Browser through which the user visited your website.

Chrome

location

URL of the page where the user's session started.

http://eshop.exponea.com/chaz-kangeroo-hoodie.html

path

Location URL without the domain and parameters

chaz-kangeroo-hoodie.html

duration (only for session_end)

The amount of time the user spent on the website during this session measured in seconds .

2415.980319

page_load_ms

Number of milliseconds it took to load the page.

632

screen_height

Height of the screen the customer used to visit your webpage.

900

screen_width

Width of the screen the customer used to visit your webpage.

1440

screen_resolution

Resolution of the screen the customer used to visit your webpage.

1440x900

version

Version of a browser the customer used to visit your webpage.

Chrome 75

activity

It is set by the SDK when ping.activity is enabled in the configuration.

created

It is the timestamp of the ping that originally started the session (in other words, it is the session start timestamp).

last_update

It is the time of the last session_ping received (so stripped of the internal logout timeout before the session_end appears).

device

Mobile device from which the user visited the page. If the visit was not through a mobile device then it is marked as "other".

Iphone

referrer

Url of the platform from which the user visited the page.

https://m.facebook.com

os

Operating system of the device through which the user visited the page.

Android

location

URL of the page that the user visited.

http://eshop.exponea.com/chaz-kangeroo-hoodie.html

browser

Browser through which the user visited the page.

Chrome

status

Status of the user's interaction with the campaign mainly based on the SMTP code.

sent / delivered / clicked ...

Email, Transactional email, SMS, Webhook, Ads, Browser Push Notification, Mobile Push Notification. See below for details.

campaign_name

Name you gave to the campaign.

September newsletter

Email, Transactional email, SMS, Webhook, Ads, Browser Push Notification, Mobile Push Notification

campaign_id

Automatically-generated ID of the campaign.

5c584sa5729971a4f992sj9

Email, Transactional email, SMS, Webhook, Ads, Browser Push Notification, Mobile Push Notification

action_type

Type of action node or communication channel used for the campaign.

email / sms / webhook / ads / browser notification / mobile notification / transactional_email / split / facebook message

Email, Transactional email, SMS, Webhook, Ads, Browser Push Notification, Mobile Push Notification

action_name

Name you gave to the specific action within the campaign scenario. In case of emailing through Email campaigns and not scenarios, action_name is the same as campaign_name.

Shoes email

Email, SMS, Webhook, Ads, Browser Push Notification, Mobile Push Notification

action_id

Unique ID number of the action. The number rises proportionally with the order in which you created the action in the scenarios. The action_id of the first action is 1, for the second action it is 2 etc.

12

Email, SMS, Webhook, Ads, Browser Push Notification, Mobile Push Notification

integration_id

Unique ID of the used integration to send the campaign e.g. email provider.

5bdc56b593bfb20013ea6af3

Email, Transactional email, SMS, Ads

integration_name

The name of the used integration

/

Email, Transactional email, Ads

integration_type

The type of the Ads integration

Adform, ...

Ads

campaign_policy

Name of the policy used in the campaign shown to the particular user. More on policy

default

Email, SMS, Webhook, Browser Push Notification, Mobile Push Notification

consent_category

Name of the consent category used with the campaign, or simply General Consent

General Consent

Email, Transactional email, SMS, Webhook, Ads, Browser Push Notification, Mobile Push Notification

subject

Custom-given subject of the e-mail sent in the campaign.

Autumn Collection

Email, Transactional email, Browser Push Notification, Mobile Push Notification

language

Language used in the campaign shown to the particular user.

sk

Email, Transactional email, SMS, Browser Push Notification, Mobile Push Notification

recipient

The user's email address where the campaign email was delivered.

[email protected]

Email, Transactional email, SMS, Mobile Push Notification

sent_timestamp

The timestamp of when the message was sent (sent from Bloomreach Engagement)

/

Email, Transactional email, Browser Push Notification, Mobile Push Notification

message

/

/

Email, SMS, Webhook, Ads, Mobile Push Notification

message_id

Unique ID of the email message on the side of the email provider (ESP)

/

Email

comment

/

/

Email, SMS

error

/

/

Email, SMS

code

The SMTP code received from a server after you sent out an email.

422

Email. See below for details.

cumulative

Whether the cumulative bounce logic should be applied.

true/false

Email

ip

IP address of the user targeted by the campaign.

129.233.109.145

Email, Transactional email

user-agent

Name of the email client from which the campaign link was clicked from.

Mozilla

Email, Transactional email

url

URL campaign link that was clicked on by the user.

/

Email, Transactional email

city

/

Kosice

Email, Transactional email

country

/

Slovakia

Email, Transactional email

latitude

/

48.7164

Email, Transactional email

longitude

/

21.2611

Email, Transactional email

sending_ip

/

/

Email

state

/

/

Email, Transactional email

type

/

/

Email

xpath

/

/

Email, Transactional email

template_id

The unique system ID of the template used, if a template has been used instead of raw HTML.

/

Transactional email

template_name

The name of the template used, if a template has been used instead of raw HTML.

/

Transactional email

audience_id

ID of the ads audience

/

Ads

operation

Type of the audience operation - add or remove from audience

add_customers / remove_customers

Ads

number_of_message_parts

/

/

SMS (Only Sinch)

sender

/

/

SMS

status_code

Response status code

/

SMS, Webhooks

preset_channel

Type of the webhook preset

whatsapp

Webhooks

platform

Type of the push platform

browser / ios / android

Browser Push Notification, Mobile Push Notification

enqueued

Bloomreach Engagement enqueued the email to the email provider

enqueue_failed

Bloomreach Engagement could not enqueue the email

suppressed

Send suppressed by Bloomreach Engagement; by either frequency or consent policy, or by suppression lists.

delivered

Email provider confirmed delivery

opened

The email was opened = pixel in the email was loaded.
Note that some services block these pixels, which may result in customers who only have the clicked event tracked, without opened

clicked

The customer clicked on a link inside the email. This also includes clicking on the unsubscribe link.

soft_bounced, dropped

The email provider notified Bloomreach Engagement that the email was bounced with a temporary error. Further emails will be tried to be delivered. This error may happen for example due to a full inbox.

hard_bounced, bounced

Email provider notified Bloomreach Engagement that the email was bounced with a permanent error. This may happen for example due to the email adress being a non-existent one.

preblocked

The mail service provider had put the domain on the suppression list and so emails from the domain will not be delivered to the customer.

complained

Email provider notified Bloomreach Engagement that the customer marked the email as "Spam"

unsubscribed

Customer unsubscribed from email inbox using the List unsubscribe feature.

sent

The message was submitted to the network for delivery.

failed

Communication error between Bloomreach Engagement and the provider

closed

incoming_message

Text of an SMS reply from the campaign recipient upon activating two-way messaging.

rejected

The provider notified Bloomreach Engagement that the message was rejected for delivery.

success

The customer was successfully added to ads audience

aborted

The campaign was aborted by using the jinja abort function with custom message.

enqueued

Yes

/

Yes

/

/

/

/

enqueue_failed

Yes

/

Yes

/

/

/

/

suppressed

Yes

/

/

/

/

/

/

delivered

Yes

/

Yes

/

/

Yes

Yes

opened

Yes

/

/

/

/

/

/

clicked

Yes

/

/

/

/

Yes

Yes

soft_bounced

Yes

/

/

/

/

/

/

hard_bounced

Yes

/

/

/

/

/

/

preblocked

Yes

/

/

/

/

/

/

complained

Yes

/

/

/

/

/

/

unsubscribed

Yes

/

/

/

/

/

/

sent

/

Yes

/

Yes

/

Yes

Yes

failed

/

Yes

Yes

Yes

Yes

Yes

Yes

closed

/

/

/

/

/

Yes

/

incoming_message

/

/

Yes

/

/

/

/

rejected

/

/

Yes

/

/

/

/

success

/

/

/

/

Yes

/

/

dropped

soft_bounced

soft bounced

soft_bounced

bounced

hard_bounced

rejected

preblocked

question

Question given in the survey.

How likely are you to recommend Bloomreach Engagement to your friends?

answer

Answer given by the user in the survey. (has value only if the customer answers the question)

Very likely.

interaction

Information on whether the user filled and sent the survey.

true

survey name

Name you gave to the survey.

Satisfaction survey

survey_id

Randomly generated ID of the survey,

5c584sa5729971a4f992sj9

question_index

Order of the question in which it appears in the survey.

2.00 (second question of the survey)

source_internal_ids

Internal IDs of merged customers

["58244a8dfb6009d9d3213198", "5820734f83043485f66795eb"]

destination_internal_id

Internal ID of final customer

"5820734f83043485f66795eb"

original_external_ids

External IDs (registered, cookie) of merged customers

{"5820734f83043485f66795eb":{"registered":["[email protected]"]},"58244a8dfb6009d9d3213198":{"cookie":["c50961e7-9086-4169-8066-1ee47615108b"]}}

final_external_ids

List of all external IDs (registered, cookie) from two initial profiles

{"cookie":["c50961e7-9086-4169-8066-1ee47615108b"],"registered":["[email protected]"]}

requested_ids

List of external IDs (registered, cookie) in the request which merged the clients

{"cookie":"c50961e7-9086-4169-8066-1ee47615108b","registered":"[email protected]"}

variant

Name of the A/B split variant loaded on the webpage.

Variant A/control group

variant_id

Automatically-generated ID of the variant.

c584sa5729971a4f992sj9

location

URL of the particular variant of the user sees.

http://eshop.exponea.com/chaz-kangeroo-hoodie-variant-a.html

device

Mobile device from which the user sees the particular variant. If the visit was not through a mobile device then it is marked as "other".

Iphone

os

Operating system of the device through which the user sees the particular variant.

Windows

browser

Browser through which the the user sees the particular variant.

Chrome

name

Weblayer's or experiment's name.

banner_id/experiment_id

Weblayer's or experiment's ID

experiment_name

Custom-given name of the experiment.

Experiment 1

experiment_id

Automatically-generated ID of the experiment.

584sa5729971a4f992sj9

variant_name

Name of the A/B split variant used in the experiment loaded on the webpage.

Variant A

variant_id

Automatically-generated ID of the variant used in the experiment loaded on the webpage.

c584sa5729971a4f992sj9

action

Nature of the engagement the user had with the experiment. "Show" is a default standard for indicating that the experiment has loaded on the page.

show/close/submit/click

location

URL of the page with the experiment.

http://eshop.exponea.com/chaz-kangeroo-hoodie-experiment-1.html

path

Location URL without the domain and parameters

chaz-kangeroo-hoodie-experiment-1.html

device

Mobile device from which the user sees the page with the experiment. If the visit was not through a mobile device then it is marked as "other".

Iphone

os

Operating system of the device through which the user sees the page with the experiment.

Windows

browser

Browser through which the the user sees the page with the experiment.

Chrome

source

Software through which the user's information was anonymized.

events_ext_api

access_group_id

Level of access rights of the person who anonymized the user's information.

Group_B