Web layers have multiple uses and are generally good as call-to-action solutions. Our customers tend to use them to:
- Highlight important information that can change customers' behavior, such as free shipping
- Incentivize subscription to push notifications or newsletters
- Gather information through surveys or update customer attributes
- Create peer pressure by showing how many people are buying/looking at a product.
Web layers >
+ Create new. You can start creating your web layer from scratch or choose one of the templates provided. Either way, you will be able to fully customize it using the visual editor or HTML, CSS or JS.
Setting up a web layer consists of 4 main parts:
- AB test setup
- Test and evaluation
Each template has its own predefined variables, e.g. text or colors, that you can easily change using the visual editor on the right side. More advanced visual changes can be implemented using HTML/CSS in the code editor. The JS code editor allows you to change the behavior of each template or add any advanced conditions that cannot be specified using the general settings of the web layer, such as gaining information about contents of customers' cart.
Here is an overview of some functionality:
This is a "policy" setting for banners. If more live banners belong to one group, only one will be shown, prioritized alphabetically.
+ Add variants
Add more variants of the web layer. You can edit each variant separately.
Save as new
Saves your web layer in the Asset manager for later use
Change the template you are working with. Note that you can use a different template for every variant.
Preview all variants of the web layer on a specific URL by clicking on the "onsite preview" button in the top-right corner.
Get information from metrics, reports or include personal attributes using Jinja via the personalization button in the bottom right corner.
You can edit any part of the banner using either CSS, JS or HTML.
You can define your custom parameters in the code editor. These parameters will then become visible in the visual editor so the non-technical users can adjust them too. Read more about parameters in Exponea here.
You will enable the AB test settings after clicking on the "+ Add variants" button in the upper part of the editor. First, you can define how many variants you want to use for this campaign. To specify the distribution for the probability of occurrence for each variant, click on the "AB test" button in the upper part. You can also enable "automatic optimization".
Read more on AB tests here.
The automatic AB test optimization and the automatically generated evaluation report are based on this setting.
You can choose to display the web layer instantly or set a specific launch date.
Choose where to show the web layer: On every page, page with specific URL, page containing URL or by creating a regular expression where you define a particular set of URLs.
Show on any device or only desktop or mobile.
Set until when you want to keep showing the web layer. Interaction is defined as a click on the web layer.
Define your custom audience that will receive this email campaign. You can use our standard customer and event filters.
Tip for testing your web layer
For testing purposes, we recommend setting the condition "Show on page URL containing" to something like "#test". After you have launched the web layer, you can simply go to www.yourwebsite.com/#test and you will see it in the real environment. You can even send this link to anyone as it will work until you stop the campaign.
TEST tab provides a quick summary of the web layer settings. Once you start the campaign, you will be able to get insights immediately using the predefined dashboard located in the
Web layers generate
banner events when being interacted with, such as
serve (when it is being requested and downloaded to the customer),
Read this article to find answers for the following issues:
- I have launched the web layer but cannot see it.
- The campaign showed once but it doesn't load again.