What is Exponea?

Find out about an award-winning customer data and experience platform!

Exponea Overview

Exponea is a customer data & experience platform providing email marketing, lifecycle intelligence, automation, product recommendations, predictive intelligence, personalization, and full channel automation.

Exponea takes customer behavioral patterns and creates actionable customer intelligence. For example, where they are in the lifecycle, and how important they are for your business, which empowers you to maximize customer lifetime values.

With our predictive analytics, scoring, and segmentation allowing smarter revenue-generating decisions for all your customer segments. You can then transform this into automated actions, which can be triggered at any moment along the customer journey. For instance, after abandoning their cart or website visit, after their first purchase or even as they are about to churn.

The important element here is that you create your own multi-step/fully automated campaigns and with easy to use content editing options you can simply make each individual message relevant and engaging across channels while AB testing different website layouts and personalize specific content for one-to-one marketing.

The platform is a complete GDPR compliant toolkit that collects data on customers’ interactions with your brand across multiple sources and devices (email, website, purchase data, 3rd party data, social data).

Key features

  • Tracking of your customers' behavior, be it online or through backend integrations and imports
  • Advanced analytics and segmentations of the tracked data, boosted by AI-powered predictive capabilities
  • Single customer view allowing your analyses dig deep on a customer level
  • Omni-channel orchestration that allows you to automatize communication with your customers through email, SMS, web layers or notifications
  • Personalization of your communication based on advanced custom conditions
  • Product recommendations engines
  • Comprehensive email management to design, send, evaluate and optimize your email campaigns
  • AB testing capabilities enhanced by AI
  • Easy integrations and APIs to link your favorite tools

How does Exponea work?

Exponea works by collecting and analyzing actions that customers make in relation to your business. This can be done online on your website, through imports or backend purchase data, etc. After integrating your business you can harness our advanced analytics capabilities and create actionable improvements through our campaigns.

Workflow of a new project:

  1. Integrate your business
  2. Decide which customer actions to track
    • We will help you create a data structure that will capture everything that matters for your business
  3. Track the customer actions
  4. Analyze these data and get advanced insights about your business
  5. Create improvements based on the insights and AB test them
  6. Connect with your customers by using our automated campaigns and scenarios

Supported browsers

Exponea supports a variety of browsers and their versions, but not all of them, so it is necessary to make sure you are using a supported version while working with Exponea.


The latest versions of Google Chrome, Mozilla Firefox, and Safari are fully supported. The rest of the browsers are patched if issues are reported

Exponea App

We support the last two major versions for each of the most used browsers (Chrome, Edge, Firefox, Safari) and also Firefox ESR.

Experiments editor

For the Experiments editor, we currently only support the last 2 Chrome versions. However, the goal is to eventually have the same browser support as the Exponea App.

Updated about a year ago

What is Exponea?

Find out about an award-winning customer data and experience platform!

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