Exponea JS SDK CookbookImplementing via Google Tag Manager
IntroductionTracking consent events
Consent is a specific event type with a predefined structure. Every valid consent event must include 4 required attributes as defined below. Other attributes are defined either manually as custom attributes or generated automatically. You can specify and track any other custom attributes you need.Customers
Customers and their events are the principal entities around which Exponea's tracking and analysis capabilities are built.Scenarios
Scenarios are a great way to connect with your customers at any point of their journey by using emails, push notifications or webhooks.