Bloomreach Engagement provides use cases that have been made specifically for communication regarding COVID-19.

Web layer use cases

The following use cases have been made available:

• COVID-19 Informative banners
• COVID-19 Friends and Family
• COVID-19 Social Proof Banner
• COVID-19 Badges

Omnichannel use cases

• COVID-19 Store Credit
• COVID-19 Safe Delivery Ratings
• COVID-19 Reactivation Email Campaign
• COVID-19 Top Lockdown Product Recommendation Emails
• COVID-19 Email Engagement Segments for Paid Ads
• COVID-19 Digital Ads Cost Optimization
• COVID-19 Lookalike Based on Lockdown Purchasers

Analytics use cases

• COVID-19 Diagnostic Dashboard

Importing initiatives

To import an initiative you need to go to Initiatives > Import.

Then, you only need to drag the relevant JSON file and click on Import.